In 1967, Jim JC Colville took his experience working as an insurance hail adjuster, a high school economics teacher, and a farmer, and founded Jim Colville Crop Insurance, an agency that has been protecting farmers’ crops and managing risk while delivering a high level of personal service for 50 years. Just how high is the level of service agents provide? Well, they will gladly come to a farmer’s home or farm to discuss insurance needs and changes—and that’s saying something because the agency covers farmers in Michigan, Indiana, Illinois, Ohio, Pennsylvania, Wisconsin, Texas, California, and Florida.
But as third-generation agent and family member James Ryan Colville (Ryan) says, “No matter where you buy crop insurance, it all costs the same because it’s federally subsidized. So, we compete on customer service, and we have to compete by being more technologically savvy than other providers.”
That’s why the agency began using Intel® Core™ vPro™ processor-based mobile devices. These 2 in 1s enable the Colville agents to be truly mobile and literally out in the field, all the while staying efficient and productive, and delivering exceptional customer service.
“Farming is different today than when my father ran the business and very different from when my grandfather founded the business. Today, farming is technology-guided. And we want to be pushing forward technologically speaking, with our farmers too. We let them know we are using technology to help them make insurance decisions, and we’re in their ear as much as possible, so they know we’re there,” says Ryan.
Delivering Superior Customer Service Right On-Site
Intel Core vPro processor-based devices let the agents at Jim Colville Crop Insurance crunch all the data that modern farmers rely on. “We gather data on planted acres and yields per acre, where the farm is located geospatially, and registered acres. We also know futures—such as the price of corn or soybeans—and we constantly get a stream of updated information. After we meet face-to-face, we provide a recommendation to the farmer as to their insurance needs for the year. For instance, we might see that futures on corn are higher and so insurance is going to be higher, and we might recommend you buy 5 percent less insurance,” says Ryan.
“There are only about 12 crop insurance companies that compete technology-wise. Most are old school with lots of paper, maps, etc. We’ve got all this information at our fingertips, right on our laptops, so we can be out in the field, calling up the data, and working with the farmers to make the decisions that are right for them.”