Expand Retail Environments Anywhere—Powerful, agile, and flexible 5G networks designed for high-bandwidth, high-throughput connectivity will extend beyond brick-and-mortar retail experiences to new heights. Retailers can quickly set up temporary digitized shops in any location to test out new markets or scale up during busy seasons. Vendors of goods and services can rapidly deploy smart shops and kiosks at music festivals, sports events, outdoor malls, and other public spaces to engage customers and increase sales.
Attract, Engage, and Retain Each Customer—5G and edge computing will enhance the power of computer vision and AI to extend the highly personalized nature of online shopping into physical locations. Smart signage can access browsing history and AI-generated profiles when customers enter stores to create instant, targeted offers and discounts. Tracking behavior, AI and computer vision can even detect customer moods and alert sales staff to provide assistance as needed.
Enhance Shopping and Reduce Costs—high-bandwidth 5G connectivity will proliferate staff-less retail experiences designed to help shoppers purchase exactly what they need quickly and easily. Special mirrors will provide product information and price comparisons to drive purchasing decisions. Smart payment technology can eliminate long checkout lines, enabling customers to pay without talking to a rep or pulling out a credit card. Sensors and connected cameras transmit data on shopping patterns and purchasing decisions to allow retailers to improve store layouts and offerings.
Boost Retail Productivity and Efficiency—secure, high-speed 5G networks with ultra-low latency will transform retail logistics and enable vendors to streamline operations from material sourcing to final sale in near real-time. Retailers can optimize supply chain logistics via IoT sensors in real-time and predict demand and optimize pricing with AI. Stores can track inventory levels via RFID tags and automate restocking with smart shelves, and even push remote marketing updates through digital displays.